Why posing as AliExpress is unwelcome and illegal
Some users believe that it is a smart idea to create a replica of AliExpress and mislead online shoppers, making them think they are buying not by an affiliate website, but from AliExpress directly.
For this function, such users select a closely related domain name, utilize AliExpress brand colors for their site design components, and so on. However, these activities are not simply unethical -- they actually are illegal.
Why is it prohibited to place your affiliate site since AliExpress itself?
These measures are categorized as the affiliate program offenses, and AliExpress works tirelessly to prevent them from happening. In 2016, it came up with rigorously defined rules of utilizing its brand components. Because of this, the affiliates' right to use the word"AliExpress" and its derivatives is restricted. The constraints apply to the names of affiliate sites, domains, advertising messages, etc. -- it is forbidden to:
If a web site is closely similar to AliExpress, then it is not possible to market it by way of search engine optimization and promotion. Such website is extremely likely to get banned together with its server if the violation is discovered.
How to stay safe?
Rather than disguising your site as AliExpress, come up with a exceptional idea for your business. Before you start looking for a catchy and informative domain name, pick an intriguing and promising market for your website -- feel free to use this article as your own guidance.
Also, keep in mind that apart from products, you can put other valuable types of content on your own website. For aliexpress com , you may easily fill your site with general information about your shop, SEO-friendly posts, descriptions of merchandise classes, etc.. These components work good when you need to produce your site recognizable and improve its rankings on search engines.
In addition to that, remember that according to the affiliate program principles, you can't perform search engine optimization using"AliExpress" as your keyword. As you are promoting your own business, rather than this globally known online retail platform, you can not use its title as the part of your search engine optimization strategy.