Podcast Guidelines For Business5290484
With podcasting getting into the mainstream and podcast production tools becoming so easy to come by, it is all-natural for individuals to start talking about their companies in their podcasts. With out clear podcast guidelines, you may find yourself accidentally offending key clients or giving away company secrets. At the same time, smart companies realize that podcasting critical information and insight to clients and clients is an efficient way to grow business.
IBM set a positive example for the business community in 2005 when it posted official podcast recommendations for its employees. IBM emphasized the methods that its workers could use podcasts to learn about new technology while spreading the news about innovations at their organization. From the standpoint of becoming a responsible corporate citizen, IBM recommends that its workers participate actively in the podcasting communities, inside the parameters of their podcast recommendations.
First, IBM reminds its workers not to divulge any confidential material. Whilst that podcast guideline sounds like it should go without saying, employees working on secret and sensitive projects for long periods of time may inadvertently let slip a important piece of data. Obviously, any breach of security could put IBM and its customers, which include the Federal Government, at severe risk. Consequently, in its podcast recommendations, IBM reminds workers to treat podcasts like any conversation that they might have about the company outdoors company walls.
Second, IBM encourages employees in its podcast recommendations to review the way in which they present information. IBM particularly recommends that podcasting employees develop original voices, while stating clearly that their opinions are not necessarily the opinions of their employer. IBM's podcast recommendations also advise podcasters to think about whether or not the material they want to present would make for an enjoyable podcast. Long lists of data, for instance, would be better off presented as web pages or as downloads, whereas podcasts excel at highlighting eager, enlightened conversation.
Finally, IBM's podcast guidelines raise the bar for podcast producers by encouraging high production worth while placing podcasts on the same level as other media requests. IBM requests that workers treat requests to seem on other people's podcasts as the same as requests for interviews on tv or radio stations. Podcast recommendations at IBM recommend advising communications managers about external podcast appearances, so workers can get clear guidance on what to say and how to say it.